The slogan “think different” and corresponding advertising campaign was created by the agency TBWAChiatDay for Apple in 1997.
This spot is 11 years old, but remains one of the best brandings i´ve seen (They didn´t even had to show a product).
And it´s so cool.

Here is a link to the making of. The best part is one of the creators gushing about this amzing new tool called Photoshop that they used for the ad placements.
You can find a whole lot of interesting different versions here.
And a typography based clip here on youTube.

And this is the (brilliant) text:

Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They push the human race forward.
And while some may see them as the crazy ones,
We see genius.
Because the people who are crazy enough to think
they can change the world,
Are the ones who do.


Cannes Lions 2007

September 5, 2007


To celebrate Inga´s and my trip to the Night of the Lions in Düsseldorf, where the winners of this years Cannes Lions Awards are honored; here is a list of some of our favourites (in no particular order).

The commercials “The Wind” and “Evolution” can be found under the advertising category in earlier posts. All the following links go to YouTube. So let´s start with…

Apple´s funny Get a mac commercials.

For Amnesty international the moving Bullet and Signature spots.

Similar topics and equally amusing. Volkswagen´s Horror Movie and Smart car´s Backseat. The amazing thing of the Smart commercial. All scenes were filmed especially for this spot with employees, their friends and families acting as the characters.

The poetic Breathe in, Breathe out for Greenpeace.

Shown at the Superbowl for BudLite, the commercial He has a BudLite. From a guy point of view totally understandable i suppose.

For Shera Ceiling Board the truely tragic Shakespearian Gecko.

For Happy Dent the funny and vivid Happy Dent Palace.

And last but not least the hilarious The Breakup by Microsoft. It was shown at the Night of Lions as an opening for the sponsor of the Cyber Lions.